Web Development for PR firms & Ad Agencies
August 8, 2011   |   Marketing

At OneTen, We have great respect for PR firms, ad agencies and the staff of great graphic designers that these companies employ. We’ve come to realize, however, that they often need web development assistance to flesh-out their concepts and present them to their clients. That’s where we come in.

Read the rest of article after the jump!

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Avoiding Feature Creep
August 4, 2011   |   Design, Marketing

“After we launch a new feature, I keep a close eye on how many people are using it. If it’s unpopular, we’ll discontinue it and try something else. Every feature has some maintenance cost, and having fewer features lets us focus on the ones we care about and make sure they work very well. For every new feature we add, we take an old one out. A lot of big sites don’t do that, and it’s a problem… The drive to innovate can over-encumber and destroy a product.

- David Karp, Tumblr founder

To view Inc. Magazine’s full interview with David, click here.

Make it…
July 6, 2011   |   Design, Marketing

View more of Nuno F. Miranda on his website.

The Death of Email Marketing
June 14, 2011   |   Marketing

Email marketing is dead for most of us. Well, maybe not dead, but definitely on life-support.

Think about it.

We all have a few companies that we allow into our inbox but we’ve opted out of most email campaigns. The few that remain are hand-picked. But some of those still get lost in our inbox without even being opened. The impersonal, repetitive and often unprofessional nature of most eblasts just turn people off.

Blitzkrieg marketing doesn’t work like it used to.

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Fastest Ways to Lose Customers
May 24, 2011   |   Marketing

Why do customers leave a company? This great infographic attempts to uncover some of the reasons why. It highlights many different topics, from the more common ones like bad customer service and product dissatisfaction to the less obvious things like social media abuse. See the whole infographic after the jump.

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Anatomy of an Apple Email
May 18, 2011   |   Marketing

There are very few things that Apple does badly. And their email marketing is no exception. Apple knows how to get our attention and this infographic from Flowtown breaks it down for us. From multiple “calls to action”, bold statements, and the beloved “hero shot”, the Apple does it well.  View the full infographic after the jump!

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Feeding the Funnel
May 2, 2011   |   Marketing

This great infographic illustrates social media’s impact on the sales funnel. The four stages of the sales funnel are:

1) Attention – Attracting prospects by building awareness
2) Interest – Educating them by demonstrating the benefits of your product or service.
3) Desire – Fostering their desire for the product or service promoted.
4) Action – The customer completes the purchase or takes action.

These four stages lead to a highly-desired fifth stage that few brands and companies ever reach. See the rest of the infographic and the fifth stage after the jump. (more…)

LinkedIn hits 100 Million
March 24, 2011   |   Marketing

LinkedIn has recently reached 100 million members worldwide. According to its own advertising tool, it’s growth rate is increasing. In October 2009, it had 50 million users, and in May 2010, the number of users jumped to 70 million.

This great infographic breaks down the users by country, industry and more. It’s really cool to see who uses LinkedIn. View the entire infographic after the jump.

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Building a Brand? A Lesson from Popchips
March 4, 2011   |   Marketing
Have you heard of Popchips? It’s the all natural, gluten-free, low-fat chip that is taking the snack food market by storm. The team at Popchips Chicago mentioned on Twitter that they would like to reach 2000 followers. We saw the tweet, started following (we love following other Chicago businesses) and re-tweeted the message. In no time at all we received messages from them that thanked us for the follow and said that they wanted to send us free samples to our office!
We just received a large box of different Popchips flavors and they are all amazing. Now THAT is how you build a strong brand following.
Thanks to the PopChips team for introducing us to one of the best chips we ever tasted.
Love Potion Number 99
February 14, 2011   |   Design, Marketing

In honor of Valentine’s Day, we have created our first infographic! We are pretty excited about it. The graphic illustrates the ingredients necessary to establish true brand loyalty with your customers and clients.

View the infographic after the jump. Please check it out and leave a comment letting us know what you think!

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When it came time to develop a website for our company, I interviewed several web design firms. OneTen Creative alone stood above the crowd. OneTen helped us immeasurably with creating an attractive brand identity, a clear message and versatile media tools. It is a pleasure working with people who have both vision and integrity.

Ken Chastain
VantagePoint Engineering
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OneTen Creative is a marketing and graphic design company based in the Chicago area. We provide cutting edge design and marketing solutions. We strive to go beyond the norm so that our clients will have the tools they need to truly succeed.
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