The Evolution of the PBS Logo
January 10, 2012   |   Design

The creation of a great logo and brand identity is a process that oftentimes involves a back-and-forth collaboration between the clients and the designers. Very rarely do designers nail the perfect logo in the first round. Sometimes genius takes a little time…

This short video, after the jump, chronicles the stages that designers Herb Lubalin and Ernie Smith went through in 1971 before landing on the iconic “blue person” PBS logo.  This classic logo is one of the best American brands that has really stood strong through the years. It has only be slightly modified even after 40 years. View the video here.


White Elephant Gifts and Web Marketing
December 8, 2011   |   Design, Marketing

During the holiday season, plenty of us go shopping to find stocking stuffers or other small items as holiday gift-giving filler. Often we do so just because it’s the thing to do without really considering the gift’s value or usefulness to the recipient. It’s sad to say, but many of these trinkets turn up as “white elephant” gifts at parties the following year. While it is easy to find an abundance of these cheap, on-sale items, there is probably no worse gift than a “great deal” that is impractical.

This is even true in regards to web design and marketing solutions. Some web marketing companies have unleashed their “web stuffers” aimed at businesses: quick-fix concepts for your web needs. We have all seen the promises of the everything-you-need, highly-effective websites, with do-it-yourself simplicity all for just a few dollars. Do these options really satisfy or do they only serve as temporary solutions that only pacify your need to do something? In our experience, companies are much more effective when they do their web marketing right.

In regards to websites and gift giving, just doing something for the sake of it rarely leads to long lasting, memorable experience. We all want to make a quality impression on our close friends and clients alike.

Now’s the time to make a great impression. It’s time to get a customized web solution that you’ll be proud of and really helps you grow your business. And this holiday season, take time to give a thoughtful, quality gift. You just might make someone’s day.

The Science of Social Timing
November 23, 2011   |   Design, Marketing

Timing is everything. This saying is often true and nowhere is it more true than in social media. It is important to know when the highest percentage of your target audience is online and ready to connect. Check out the very informative infographic after the jump!


The Anatomy Of An Agency
October 27, 2011   |   Design, Marketing

Grip Limited put together this great infographic that humorously illustrates some different aspects of advertising and marketing agencies. View the full infographic after the jump!


Infographic of Infographics
August 30, 2011   |   Design

Data visualization is a popular new way of sharing research. Here is a look at some of the visual devices, informational elements, and general trends found in the modern day infographic.

View the full infographic after the jump!


Avoiding Feature Creep
August 4, 2011   |   Design, Marketing

“After we launch a new feature, I keep a close eye on how many people are using it. If it’s unpopular, we’ll discontinue it and try something else. Every feature has some maintenance cost, and having fewer features lets us focus on the ones we care about and make sure they work very well. For every new feature we add, we take an old one out. A lot of big sites don’t do that, and it’s a problem… The drive to innovate can over-encumber and destroy a product.

– David Karp, Tumblr founder

To view Inc. Magazine’s full interview with David, click here.

Good – Fast – Cheap
July 18, 2011   |   Design

Graphic artist RichardTheRough has designed a simple infographic that illustrates how people think about graphic design and how they tend to under-value it.

“[Here is] One of the infographic illustrations done in my thesis book about how graphic design in Italy is under-rated.” – RichardTheRough

View the full image after the jump!


Make it…
July 6, 2011   |   Design, Marketing

View more of Nuno F. Miranda on his website.

In 60 Seconds
June 16, 2011   |   Design

What happens on the world wide web in 60 seconds? A lot apparently. Check out this infographic that breaks down the thousands of things humanity does in any given 60 seconds on any given day.

View it after the jump!


Stuff in Boxes
June 10, 2011   |   Design

It’s good to see the world with new eyes, to take everyday things and situations and imagine them differently. It’s a great exercise in creativity. Visual artist, Agrimony. did just that with his “Stuff in Boxes” series. He re-imagined classic drinks and brands in carton packaging. View more images the jump.


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Nielsen, Zehe & Antas
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OneTen Creative had many ideas to choose from and made my job as a liaison between the Village and OneTen most enjoyable.

Even after I was more then satisfied, OneTen continued to impress us with finishing touches. I thank the crew at OneTen for a job well done.

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Trustee with Village of Monee
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OneTen Creative is a marketing and graphic design company based in the Chicago area. We provide cutting edge design and marketing solutions. We strive to go beyond the norm so that our clients will have the tools they need to truly succeed.