Hundreds of brands that we find on supermarket shelves give the impression that our money goes to as many different companies. But that’s simply not the case: a large majority of these brands are owned by a handful of companies. The following chart provides an overview of where our money actually goes. It’s kind of eye-opening.
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What do you think about all of this?
Tags: branding, food convergence, kellogg's, kraft, nestle, p&g, pepsico