The Illusion of Choice
April 30, 2012   |   Marketing

Hundreds of brands that we find on supermarket shelves give the impression that our money goes to as many different companies. But that’s simply not the case: a large majority of these brands are owned by a handful of companies. The following chart provides an overview of where our money actually goes. It’s kind of eye-opening.

Click on the image above for full resolution. Click here for more info about food convergence.

What do you think about all of this?


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