The creation of a great logo and brand identity is a process that oftentimes involves a back-and-forth collaboration between the clients and the designers. Very rarely do designers nail the perfect logo in the first round. Sometimes genius takes a little time…

This short video, after the jump, chronicles the stages that designers Herb Lubalin and Ernie Smith went through in 1971 before landing on the iconic “blue person” PBS logo.  This classic logo is one of the best American brands that has really stood strong through the years. It has only be slightly modified even after 40 years. View the video here.

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