The creation of a great logo and brand identity is a process that oftentimes involves a back-and-forth collaboration between the clients and the designers. Very rarely do designers nail the perfect logo in the first round. Sometimes genius takes a little time…
This short video, after the jump, chronicles the stages that designers Herb Lubalin and Ernie Smith went through in 1971 before landing on the iconic “blue person” PBS logo. This classic logo is one of the best American brands that has really stood strong through the years. It has only be slightly modified even after 40 years. View the video here.
[iframe src=”http://www.youtube.com/embed/0eqgCuqDsz0″ width=”100%” height=”400″]
Tags: herb lubalin, logo, pbs, pbs original face logo, public broadcasting service, video
Inspiration
Marketing
News
Uncategorized

OneTen Creative had many ideas to choose from and made my job as a liaison between the Village and OneTen most enjoyable.
Even after I was more then satisfied, OneTen continued to impress us with finishing touches. I thank the crew at OneTen for a job well done.
Kevin McGill
Trustee with Village of Monee
View Project